How relevant are the following problems to your company's marketing system?
Generating Quality Leads, Insufficient Customer Data
Adapting to New AI Tools
Increased Competition in Marketing Campaigns
Launching New Products or Updating Current Products to Meet Frequent Changing Consumer Preferences
Difficulties in Retaining Customers
Difficulties in Communicating Marketing’s Contributions to Leadership
Effective Training of Marketing Team Members
Marketing with a Reduced or Limited Budget
Recruiting Top Marketing Talent
Testing New Marketing Channels Efficiently
If at least one of the above statements is valid for your business, our International Management Decisions Library can help!
What is a standard operating procedure?
Management processes of any company often correspond to the well-known saying: “The new is the well-forgotten old”; In most cases, business development follows several known scenarios, so no matter how unique your management problem may seem, there is a high probability that someone has encountered the same challenge once. Clearly, albeit with some adaptation to the country and/or corporate culture, a business solution does exist that will work for you
A standard operating procedure (SOP) is a set of instructions describing in detail and systematically how to perform a task or activity related to improving business performance. These detailed guidelines are easy to follow and leave no ambiguity about what to do and how to do it. The question is, where should you look for these SOPs? The answer is …
